How To Film Makeup Videos For Instagram

Between Reels, Stories, and Lives, Instagram video is having a major moment – and information technology's non slowing down anytime soon.

Instagram's Adam Mosseri shared that one of the platform's priorities in 2022 volition be to double-down on video, commenting that it'south "no longer just a photo-sharing app."

The takeaway? Video content on Instagram – beloved information technology or hate information technology – is here to stay.

To assistance y'all create your ain, we're breaking downwards each Instagram video format along with tips and best practices.

Plus, we'll show you how to schedule your Instagram videos – for free!

Instagram Video: Formats, Specs, and Dimensions (+ Infographic!)

In that location are 4 principal Instagram video formats, each with their own recommended specs and dimensions:

1. Instagram Stories

2. Instagram Feed Videos

3. Instagram Reels

4. Instagram Lives

Format #1: Instagram Stories – Specs and Dimensions

Instagram Stories are the shortest video format, and disappear after 24 hours (unless you save them to an Instagram Stories Highlight).

Stories can exist used for daily, informal, and conversational content. They besides have an array of stickers you lot can utilise to interact with your community.

How long tin can Instagram Stories exist?

• 15 seconds. Nonetheless, Instagram is currently testing extending them to 60 seconds. Watch this space!

Specs and Dimensions:

• Recommended Aspect Ratio: 9:16

• Recommended Dimensions: 1080 x 1920 pixels

Brands Who've Nailed Their Instagram Stories Strategy:

• The Villij frequently uses the poll and question sticker to assemble feedback or acquire more about their community

• Prissy Day Pilates uses their Stories to give a BTS look of their studio space, classes, and instructors

TIP: To help make your Stories more engaging, check out our Ultimate Guide to Instagram Stories.

Format #ii: Instagram Feed Videos – Specs and Dimensions

Instagram recently merged IGTV and Feed videos into one unmarried format – providing a clearer stardom between Reels.

These videos live directly on your grid – and like to Reels, they now accept their own tab on your profile.

Depending on the blazon of content you're sharing (BTS, an interview, a production launch), videos can be shared weekly, bi-weekly, or monthly.

How long can Instagram feed videos be?

• hour! Perfect for longform content.

Specs and Dimensions:

• Recommended Aspect Ratio: ane.91:1 and 9:16

• Maximum File Size: 650MB for videos 10 minutes or less

• Maximum File Size: 3.6GB for videos upward to 60 minutes

Brands Who Accept Engaging Instagram Feed Videos:

• Cheese By Numbers shares unproblematic how to's and soothing ASMR – charcuterie board edition

• Topicals highlights their products, teases new campaigns, and shares user-generated content

TIP: With Later's scheduling tools you lot tin easily program and schedule your Instagram content – in but a few clicks!

Format #3: Instagram Reels – Specs and Dimensions

Instagram Reels are brusk, vertical videos that are great for reaching new optics – peculiarly via the dedicated Reels feed.

As the newest Instagram video format, it'south the perfect testing ground!

Start experimenting with Reels content once or twice a week to see what resonates with your target audience. Who knows, you might get viral.

How Long Can Instagram Reels be?

• 60 seconds, merely endeavor to continue them on the shorter side.

Specs and Dimensions:

• Recommended Attribute Ratio: ix:16

• Recommended Dimensions: 1080 x 1920 pixels

Brands Who Have Whorl-stopping Reels:

• Mala the Brand educates their target audience – whether it'south how to trim your candle wick or removing wax from your jar

• The Score covers everything from hot takes to memes about what's happening in major sports leagues

TIP: Our Ultimate Guide to Reels has everything you lot've ever wanted to know about Reels – all wrapped upward in one identify.

Format #4: Instagram Lives – Specs and Dimensions

Instagram Lives are unedited videos streamed in real-time that tin can so be saved and shared on your feed.

They're dandy for connecting with your community on a more personal level, but depending on your capacity, could be washed monthly, bi-monthy, or quarterly.

How Long Can Instagram Lives be?

• 4 hours – have fun!

Specs and Dimensions:

• Recommended Aspect Ratio: 9:16

• Recommended Dimensions: 1080 x 1920 pixels

Brands With Educational and/or Entertaining Instagram Lives:

• Cocokind's founder, Priscilla Tsai, frequently goes Live to talk about their products, answer questions, and promote their sales

• Arcade Studios has a series where they share social media news and trends in brusque 15-minute episodes

TIP: Need help setting upward your outset Instagram Live? Read our step-by-step guide.

Instagram Video: Tips and All-time Practices

Now that you know what dimensions you'll need for each video format, information technology'south time to beginning brainstorming ideas, storyboarding, and filming content!

Keep these tips in mind:

1. Create High Quality Video Content

2. Tell a Story

3. Show Upwardly on Camera

4. Use Captions and/or Subtitles

Tip #1: Create High Quality Video Content

Whether information technology's Instagram Stories or Reels, posting high quality content is easier for users to consume.

In other words: blurry, low-res videos are out. Luckily, y'all can picture show professional-looking videos right at dwelling house!

Have the Later squad for case – we motion picture tons of video content without the use of expensive equipment:

Here's what you'll need:

• A good camera – this can exist your smartphone, webcam, or laptop photographic camera. Don't forget a tripod too!

• Bright lighting – sit somewhere that gets bright, natural low-cal, or invest in a ring light.

• Articulate audio – record in a quiet area or buy an external microphone.

For more tips on creating high quality content without breaking the bank, bookmark this mail: How to Set Up a Abode Video Studio

Tip #2: Tell a Story

The goal of every video on Instagram is to either: entertain, educate, or inspire your audience.

Simply with brusk attention spans, you lot have to claw viewers in right away and keep them interested.

You can hook them in past request a question, like Sarah Louise:

Or you tin reply FAQs, similar to Elena of @thishouse5000:

Y'all can even create intrigue with a thought-provoking quote. StyleLikeU ofttimes does this with their series content:

And so, take viewers on a journeying – even if it's only 10 seconds long.

FYI: Subsequently's scheduler lets y'all programme, schedule, and publish your Instagram videos for free. Information technology'll take you less than five minutes to sign up:

Tip #3: Show Up On Camera

We go it – showing up on camera can exist nerve wracking.

But it can assistance to personalize your brand and build trust with viewers.

Start with Instagram Stories to abound your confidence. Stories can be breezy and interactive, and so think of yourself as having a conversation with a friend:

If you don't want to do it solo, consider co-hosting an Instagram Live with another person to practice a product demo, share manufacture news, or hash out a topic of interest:

TIP: Try storyboarding or drafting a loose script before y'all printing tape. You lot tin also prep for your Instagram Lives with the new "Practice Mode" feature.

Tip #iv: Utilise Captions and/or Subtitles

With many people watching videos without sound, using captions and subtitles are a no brainer.

And even ameliorate, they make your videos more accessible to those who are Deafened or hard of hearing.

While Instagram Stories has an auto-captioning sticker, it isn't perfect. So recollect to review and edit them before you post:

Alternatively, y'all tin can employ a third-party app to generate captions for your videos or manually add on-screen text overlays that summarize your key points like James Jones:

TIP: Utilize clear font colors, or accept information technology a step further and add a solid background color to your subtitles so they're easier to read.

How to Mail a Video on Instagram with Later

You tin can schedule and auto publish Instagram feed videos with Later – and information technology's available on all plans. Here'south how:

Step #1: Connect Instagram Business concern or Creator Profile

When you sign upward for Later, y'all can connect your Instagram Business, Creator, or Personal profile.

All the same, due to Instagram's API limitations, each profile blazon has admission to unlike Later on feature – which is why we recommend using an Instagram Concern or Creator profile.

For the sake of the remaining steps, nosotros'll assume you take an Instagram Business concern profile.

Step #two: Upload Content to Later's Media Library and Select Your Publishing Channel

Click "Upload Media" on Subsequently's desktop app and add videos from your computer, Dropbox, or Google Bulldoze.

Select Instagram as your publishing channel and drag and drop a video from your Media Library to your Calendar.

Stride #3: Optimize and Edit Your Instagram Video

Write your caption, include relevant emojis (if applicable), and insert relevant hashtags to help maximize your accomplish and date.

Tap "Edit Video" to add together some additional design elements to your post – including the crop and trim tools.

Click "Relieve Video."

Step #4: Choose the Date and Time to Schedule Your Instagram Video

If yous have an Instagram Business organization profile, select "Auto Publish" from the dropdown listing and select the date and time you want your post to go live.

Click "Save" – and you're all set!

Instagram video content is slowly condign more than and more integrated on the platform – whether information technology'due south feeds full of Reels, nonstop Stories, or monthly Lives.

So if you desire to build brand sensation, promote your products, or connect with your community, videos can be a surefire way to drum upwardly appointment and reach more than eyes.

Set to become started? Schedule and publish your Instagram video content with Subsequently today:

Source: https://later.com/blog/instagram-video/

Posted by: greenlyharsecy.blogspot.com

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