Where Can U Buy Kat Von D Makeup
- Kat Von D announced on Jan 16 that she's sold her namesake beauty brand to Kendo.
- People have since questioned how the brand's restructuring will bear on consumers.
- The brand confirmed in an Instagram post on Tuesday that information technology volition not change makeup formulas created past Von D, though information technology volition exist updating its packaging.
- In a statement previously sent to Insider, a KVD Vegan Beauty representative also said that the original founder is "no longer involved in the brand in whatever capacity."
- Visit Insider's homepage for more stories.
Kat Von D shocked the beauty world on January sixteen when she appear that she'due south sold her namesake beauty make, which has since been renamed as KVD Vegan Dazzler.
Though she assured fans in an Instagram post that the transition would be seamless, many people were left with questions. Some wanted to know if Von D would notwithstanding profit from the brand, while others wondered if its products would be inverse or discontinued.
The brand addressed some of the near common questions in an Instagram post on Monday.
KVD Vegan Beauty doesn't correspond Kat Von D — despite featuring her initials
The brand said on Instagram that "KVD" at present stand for its "ethos and new manifesto."
"It does Non stand for a person's initials," the brand wrote on Instagram. "We believe in Kindness, Vegan Dazzler + Discovery (and Doing good). Check out our manifesto."
The message seemingly referenced Von D, who founded the newly-renamed make in 2008.
KVD Vegan Beauty will change its packaging to get more sustainable
"We want to be Earth friendly first!" KVD Vegan Dazzler wrote on Instagram. "In gild to be eco-friendly, our existing inventory volition sell through. Equally it pertains to packaging for new products, we believe that you'll honey what's to come."
"We accept an amazing, internationally award-winning artistic and packaging squad here at Kendo!"
In the comments section, a fan of the make expressed worry that new packaging would alter KVD Vegan Beauty's current aesthetic. A social-media representative replied, maxim that "the same team that built this brand with Kat are the same ones leading it at present, stay tuned!"
Makeup will non be changed or discontinued nether the make'south new ownership
According to the brand'southward Instagram post, all products created by Von D and her team will remain on the market. The formula of said products will also stay the same.
Withal, discontinued products announced prior to Von D's difference volition be removed from the brand. As of October 2019, the brand's Alchemist Palette, Forehead Struck Dimension Powder, Everlasting Glimmer Veils, and Saint & Sinner Perfumes have been discontinued.
The brand's original founder will not receive profits from KVD Vegan Dazzler now that its been sold
After Von D announced the sale of her namesake brand, some people expressed joy that they can now buy KVD Vegan Beauty products without associating themselves with the tattoo artist, who has a controversial past. Nevertheless, some questioned if they'd still be monetarily supporting her in some mode.
In a statement previously sent to Insider, a KVD Vegan Dazzler representative said Von D is "no longer involved in the make in any chapters." The spokesperson as well thanked her for her partnership and wished her "the best of luck."
"Effective immediately, the makeup make is at present re-branded KVD Vegan Beauty, and is 100% owned/operated by KENDO," the statement said. "Of form, we remain 100% committed to vegan and cruelty-free, loftier-performance dazzler. Our makeup volition always be made with love, not animals!"
- Read more than:
- Kat Von D has sold her namesake makeup make and is no longer involved in whatever capacity
- Shane Dawson said he asked Kat Von D to terminate sending him free makeup while working with Jeffree Star
- Jaclyn Hill breaks downwards in tears and says she is 'so scared' to launch makeup in a new backside-the-scenes video
- What 70 celebrities look like without a lick of makeup
Source: https://www.insider.com/how-kat-von-d-makeup-will-change-2020-1
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